Taking on new clients autumn 2026
Senior performance marketing for iGaming
Hands-on support for iGaming companies that want more from their paid acquisition. I help operators, affiliates and iGaming businesses improve performance across Google Ads, Paid Social, measurement and conversion — with a clear focus on acquisition cost, player value and profitable growth.
14+ years in digital marketing, including several years at LeoVegas.
Worked with brands and companies such as
LeoVegas·GoGoCasino·Royal Panda·LiveCasino.com·KTO·Game Lounge·and more
iGaming is not just another vertical
Acquisition in gaming comes with challenges most marketers never have to deal with. Platform restrictions. Certification. Different regulations across markets. Attribution across long customer journeys. Aggressive competition. And a constant need to balance acquisition volume with player quality and profitability.
I've worked with performance marketing from inside the industry and understand those realities. That means less time explaining the business — and more time improving performance.
How I can help
Google Ads
Strategy, structure and hands-on optimisation across Search, Performance Max, YouTube and other relevant Google inventory. From account structure and bidding to search strategy, tracking and landing pages.
Focus areas
Search strategy·Campaign structure·Smart Bidding·Budget allocation·Tracking·Ongoing optimisation
Paid Social
Build and improve paid acquisition across Meta and other relevant social platforms. I work with targeting, creative testing, campaign structure and performance analysis with a focus on finding scalable acquisition.
Focus areas
Meta Ads·Creative testing·Audience strategy·Campaign structure·Performance analysis
Measurement & attribution
Good optimisation requires trustworthy data. I help improve the measurement setup across GA4, GTM, platform tracking and server-side integrations, and build reporting that connects marketing activity with actual business outcomes.
Focus areas
GA4·GTM·Server-side tracking·Attribution·Dashboards·Performance analysis
Conversion optimisation
More traffic isn't always the answer. I analyse what happens after the click and identify opportunities across landing pages, registration flows, messaging and user experience.
Focus areas
Conversion analysis·Landing pages·Registration funnels·A/B testing·CRO
Senior expertise without the agency layer
You work directly with me. No sales team, no account manager, no junior consultant taking over once the contract is signed.
I can work as an extension of your existing acquisition team, take ownership of a specific channel, or come in for a focused audit when you need an experienced second pair of eyes.
Experience from iGaming
I've worked both in-house and as a consultant within performance marketing, on the operator side as well as with affiliates. That experience gives me a practical understanding of how acquisition, analytics, conversion and commercial targets fit together inside an iGaming organisation.
My focus isn't simply generating more clicks or registrations. It's understanding which activity creates valuable customers — and where marketing spend can work harder.
Need a second pair of eyes on your acquisition?
If you're running Google Ads, Paid Social or performance marketing for an iGaming business and want an experienced outside perspective, let's talk. I can review your current setup, identify the biggest opportunities and help you decide what is worth fixing first.
Tell me what you want to achieve
Fill in the form and I'll get back to you as soon as I can — usually within one business day.